Kaitlyn Rasmussen

Designer Protein - rebrand

In early 2016, Designer Protein's Creative Director and I collaborated to overhaul the label design of the products and unite the look of the seven sub brands. Key goals included increasing readability of product names on shelf, color coding the sub brands for easy recognition and increasing the size of product callouts.

Once the front design of the vanilla flavor of each label was established, it was my job to layout out the back and nutritional panel and then reproduce the labels for all other flavors and sizes.