Kaitlyn Rasmussen
DW_2LB_TRIO_2.jpg

Designer Protein – Packaging

The first instantized whey protein on the market in the early 90s, Designer Protein is a leader in its category. In my role I assisted the Creative Director in concepting, designing and laying out labels for all product offerings.

The seven sub brands of Designer Protein: (from left) Essential 10, Aria, Sustained Energy, Designer Whey, Sunshine Protein, Lite Protein and Organic Pro 30

The seven sub brands of Designer Protein: (from left) Essential 10, Aria, Sustained Energy, Designer Whey, Sunshine Protein, Lite Protein and Organic Pro 30

One of our most popular SKUs, Designer Whey French Vanilla, 12oz - collaborated on front panel design, in charge of designing back and nutritional panel layouts.

One of our most popular SKUs, Designer Whey French Vanilla, 12oz - collaborated on front panel design, in charge of designing back and nutritional panel layouts.

Lite Protein in Vanilla Cupcake and Chocolate Cookies & Cream

Lite Protein in Vanilla Cupcake and Chocolate Cookies & Cream

Single Packs & Boxes - in charge of adapting from original labels to fit packet dimensions and designing layout of boxes.

Single Packs & Boxes - in charge of adapting from original labels to fit packet dimensions and designing layout of boxes.

Essential 10 family - collaborated on front panel design, in charge of designing back and nutritional panel layouts.

Essential 10 family - collaborated on front panel design, in charge of designing back and nutritional panel layouts.

Sunshine Protein Family - collaborated on front panel design, in charge of designing back and nutritional panel layouts.

Sunshine Protein Family - collaborated on front panel design, in charge of designing back and nutritional panel layouts.

Aria protein family - in charge of designing back and nutritional panel layouts.

Aria protein family - in charge of designing back and nutritional panel layouts.

Designer Whey family - collaborated on front panel design, in charge of designing back and nutritional panel layouts.

Designer Whey family - collaborated on front panel design, in charge of designing back and nutritional panel layouts.

Single Serve Packs - adapted layouts from original canister/jar labels

Single Serve Packs - adapted layouts from original canister/jar labels

Designer Whey Advanced - collaborated on front panel design, in charge of designing back and nutritional panel layouts.

Designer Whey Advanced - collaborated on front panel design, in charge of designing back and nutritional panel layouts.

Organic Pro 30 - updated layouts for back and nutritional panels.

Organic Pro 30 - updated layouts for back and nutritional panels.

Designer Whey Native Whey Isolate - collaborated on overall label design, developed graphs on back panel.

Designer Whey Native Whey Isolate - collaborated on overall label design, developed graphs on back panel.

 
 

Designer Protein – Rebrand

In early 2016, Designer Protein's Creative Director and I collaborated to overhaul the label design of the products and unite the look of the seven sub brands. Key goals included increasing readability of product names on shelf, color coding the sub brands for easy recognition and increasing the size of product callouts.

Once the front design of the vanilla flavor of each label was established, it was my job to layout out the back and nutritional panel and then reproduce the labels for all other flavors and sizes.